Youth and Video Content: What Do Young People in Kazakhstan Watch?

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According to the analytical report Youth of Kazakhstan for 2024, one of the most common leisure activities among young people is watching films and TV series online. Of those surveyed, 42.2% said they do this regularly, 38.4% occasionally, and 15.2% rarely. Only 3.5% reported never spending time on this type of activity, while 0.8% found it difficult to answer.

When watching films and series, 58.8% of respondents prefer free platforms, including HDrezka, KinoGo, KinoBar, Zetflix, Seasonvar, and the-cinema.online.

Paid platforms are used less frequently: 14.1% of respondents said they prefer services in Kazakhstan (Bee TV, Kazakhtelecom TV+, Qazaqsha, and others), 10.3% favor international platforms (Netflix, Prime Video, HBO Max, Apple TV+, Disney+, Megogo, etc.), and 9.7% opt for Russian services (KinoPoisk, Amediateka, ivi, Start, Premier, More.tv, Okko, Viju, 1tv.ru, and others).

In terms of content preferences, the study shows that young people in Kazakhstan most often watch domestic productions — films, series, and shows — with 57.7% favoring local content. Russian content is watched by 45.1% of respondents, Hollywood by 41.9%, Turkish by 24.3%, European by 23.8%, South Korean by 20.4%, Japanese anime and films by 12.1%, Chinese films by 7.9%, and Indian films by 7.1%. Meanwhile, 8.4% of young people said they do not like watching films or TV series at all.

Youth and Video Content: What Do Young People in Kazakhstan Watch?